About Start Mattering | Purpose-Driven Apparel That Inspires Change

You Matter. Live Like It.

Start Mattering is the purpose-driven apparel brand born from the creators of Passion Struck®, a global movement dedicated to helping people live intentionally and reclaim their worth. What began as a podcast, book, and platform inspiring millions has expanded into wearable reminders of the same mission.

Every hoodie, tee, and cap in our collection is more than clothing — it’s a daily declaration that your life has meaning, your choices create ripples, and your presence is irreplaceable. Each piece is designed with bold messages and iconic symbols of uniqueness, transformation, and impact to help you live like you matter and carry that truth into the world.

Our Story | The Purpose Behind Start Mattering Apparel

Start Mattering was founded by John R. Miles — host of the Passion Struck Podcast (75M+ downloads, #1 in Alternative Health) and author of the award-winning book Passion Struck. His mission is simple: help people ignite their spark and live like they matter.

In a world where too many feel burned out, invisible, or disconnected, Start Mattering creates purpose-driven apparel that reminds you every day: you are seen, valued, and capable of sparking change.

Symbols of Intentional Living in Our Motivational Apparel

Every piece of our motivational apparel carries one of three core icons — a visual language of living with purpose: 

 

🌀 Fingerprint | Uniqueness
Your one-of-a-kind imprint. A reminder that your voice and presence are irreplaceable.

🔥 Fire | Transformation
The spark within. A call to passion, growth, and courage to ignite change.

🌊 Ripple | Legacy
Every action creates waves. Your choices ripple far beyond yourself.

When you wear these symbols, you’re not just choosing a look — you’re declaring what you stand for.

Why We Exist | Creating Purpose-Driven Apparel for Change

In a noisy, distracted world dominated by fast fashion, it’s easy to forget who you really are. Start Mattering exists to create purpose-driven apparel that helps you reconnect with your spark — the part of you that’s bold, intentional, and wildly alive.

Our mission is simple: to help you ignite your fire and wear your purpose out loud.

Who We’re For | A Community Living with Intention

Our community wears inspirational t-shirts, hoodies, and hats not just as clothing, but as daily reminders to live with purpose. Start Mattering is for the dreamers, seekers, and changemakers who:

• Value depth over distraction

• Believe meaning is created, not found

• Choose intentional living in every area of life

If that’s you, you’ve found your people. Welcome home.

Every Purchase Matters | Inspirational Clothing with Impact

Each purchase is more than apparel — it’s fuel for a larger fire. Your support powers intentional living programs, free educational content, and community initiatives that remind people they matter.

When you wear Start Mattering, you’re not just putting on purpose — you’re passing it forward. Transformation starts with one. Then another. Then you.

Join the Start Mattering Movement | Live with Purpose

We’re more than a store. We’re a community rewriting what it means to live with intention.

• Subscribe to The Ignited Life Substack  for weekly inspiration

• Listen to the Passion Struck® Podcast for stories and science of intentional living

• Follow us on Instagram, TikTok, and LinkedIn for daily sparks of motivation

• Connect anytime: info@passionstruck.com

Because transformation doesn’t start with millions. It starts with one. Then another. Then you.

The Declaration | Wear Your Purpose, Inspire Bold Change

When you wear Passion Struck®, you’re not just adding to your closet. You’re declaring:

I matter. You matter. We all matter.

Every design carries a story — of fire, of ripples, of the irreplaceable mark you leave.

This is more than apparel. It’s a daily call to live boldly, love deeply, and lead with intention.

👉 Put on your purpose. Every moment is an opportunity to ignite change.